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Channel: Socialmedia.biz » David Meerman Scott
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Social media success doesn’t start with ROI

The advertising and public relations industries have to prove their worth. They have to show that what you bought delivered a return on investment (ROI). And the demand to create more accountability...

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How to engage bloggers down the long tail

<img ” alt=”Social Media Marketing” src=”http://socialmedia.biz/wp-content/uploads/2014/04/SocialMediaMarketing1.jpg” width=”600″ height=”479″ /> Target audience: Marketing professionals, PR...

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